Plumbline
Plumbline
Plumbline is one of New Zealand's leading suppliers of architectural bathware - a premium brand operating across retail showrooms, trade merchants, and a national e-commerce website.
Plumbline is one of New Zealand's leading suppliers of architectural bathware - a premium brand operating across retail showrooms, trade merchants, and a national e-commerce website.
Year:
2024-2026
Client:
Plumbline
Role:
In-house Graphic Designer
Deliverables:
Brand Ops
Digital
The Context
The Context
In 2024, Plumbline completed a full rebrand through agency Milk NZ. What they received was a new visual identity. What they didn't have was any system for how to use it.
My role was to build the operational layer that the rebrand didn't include — the templates, systems, and production frameworks that let a national brand actually use its new identity consistently across 300 print pages, a live e-commerce website, showroom environments, and every client and trade-facing touchpoint.
In 2024, Plumbline completed a full rebrand through agency Milk NZ. What they received was a new visual identity. What they didn't have was any system for how to use it.
My role was to build the operational layer that the rebrand didn't include — the templates, systems, and production frameworks that let a national brand actually use its new identity consistently across 300 print pages, a live e-commerce website, showroom environments, and every client and trade-facing touchpoint.
The Work
The Work
Print Applications
Print Applications
From the 300-page product catalogue to the high-end By Design collection, every print piece was built to a consistent grid system. Production spanned the full range of Plumbline's trade and commercial touchpoints, quote and invoice templates, project proposals, signage, and branded collateral.
From the 300-page product catalogue to the high-end By Design collection, every print piece was built to a consistent grid system. Production spanned the full range of Plumbline's trade and commercial touchpoints, quote and invoice templates, project proposals, signage, and branded collateral.
Digital Applications
Digital work covered Plumbline's web presence and internal product tools. Designs were created in Figma and handed off to development, spanning the homepage, collection pages, landing pages, sample and swatch pages, and an internal portal interface. Alongside web, I produced presentations across Figma and PowerPoint for internal, client-facing, and trade purposes.
Digital Applications
Digital work covered Plumbline's web presence and internal product tools. Designs were created in Figma and handed off to development, spanning the homepage, collection pages, landing pages, sample and swatch pages, and an internal portal interface. Alongside web, I produced presentations across Figma and PowerPoint for internal, client-facing, and trade purposes.
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Brand identity
Next Project
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Let's build
something that works.
leahddesign@gmail.com
+64 021 027 53204
Linkedln
Leah Dawson © 2026
Let's build something
that works.
leahddesign@gmail.com
+64 021 027 53204
Linkedln
Leah Dawson © 2026