Follo
Follo
Follo had a brand and a website — but neither was doing the job. The identity lacked confidence and the site wasn't converting. They needed a complete overhaul before scaling.
Follo had a brand and a website — but neither was doing the job. The identity lacked confidence and the site wasn't converting. They needed a complete overhaul before scaling.
Year:
2025
Client:
Follo
Role:
Freelance Designer (End-to-End)
Deliverables:
Brand Identity
Web Design
The Problem
The Problem
Follo was entering a growing but crowded market with an identity that blended in rather than stood out. No clear personality, nothing that communicated trust or movement. With e-bike theft increasing and competition growing, they needed a brand that could carry the product into retail and digital with confidence.
Follo was entering a growing but crowded market with an identity that blended in rather than stood out. No clear personality, nothing that communicated trust or movement. With e-bike theft increasing and competition growing, they needed a brand that could carry the product into retail and digital with confidence.
The Approach
The Approach
Building a brand that moves with purpose.
Building a brand that moves with purpose.
The arrow in the F signals direction, speed, and GPS tracking. The grounded base adds stability. Electric green connects to e-mobility and clean tech. One mark that scales from app icon to billboard.
The arrow in the F signals direction, speed, and GPS tracking. The grounded base adds stability. Electric green connects to e-mobility and clean tech. One mark that scales from app icon to billboard.
Proxima Nova
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Aa
Proxima Nova
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Inter Regular
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Inter Medium
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Proxima Nova
Aa
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Proxima Nova
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Inter Regular
Aa
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Inter Regular
Aa
Proxima Nova
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Proxima Nova
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Aa
Inter Regular
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Inter Medium
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Charcoal Grey
Electric Green
Off Black
Dark Grey
Light Grey
Off White
The Work
The Work
Packaging
Packaging
Packaging designed to sit confidently on retail shelves — bold enough to stop attention, restrained enough to signal premium.
Packaging designed to sit confidently on retail shelves — bold enough to stop attention, restrained enough to signal premium.
Digital Applications
Digital Applications
Identity applied across app icon, poster, social media, and signage — consistent without modification.
Identity applied across app icon, poster, social media, and signage — consistent without modification.
“I've been very happy with your work for Follo. You'll be the first person I'd recommend and reach out to.”
“I've been very happy with your work for Follo. You'll be the first person I'd recommend and reach out to.”
“I've been very happy with your work for Follo. You'll be the first person I'd recommend and reach out to.”
Next Project
Plumbline
Architectural Bathware Company
In-house Designer
Next Project
Plumbline
Architectural Bathware Company
Let's build
something that works.
leahddesign@gmail.com
+64 021 027 53204
Linkedln
Leah Dawson © 2026
Let's build something
that works.
leahddesign@gmail.com
+64 021 027 53204
Linkedln
Leah Dawson © 2026